​Amen brother...   they must be made a common carrier.  Just like a shipping contain is 'said to contain' - they don't get to peek inside.   The bits are not theirs.   They have one and only one job -- delivery them.

Just like the electric company, needs to deliver electrons at some rate/force.   They don't get to say I what I use them for.   The bits coming in/going out are between me and the side I am communicating.

They are carriers i.e. plumbing --- which of course they do not like.   It means its a lot hard for them to differentiate themselves other than in service and price for delivery.   Period.

Clem​