Not that I know, but I have always said "zeenew" for the (unrelated) embedded OS by Comer and "mount zeenew" for the software company.

Armand Hammer, the American businessman and unofficial commercial attache to the Soviet Union, had nothing to do with Arm and Hammer baking soda, though he did buy stock in the manufacturer after being asked about it one too many times.  Armand was probably named after the "arm and hammer" logo of the Socialist Labor Party, an anti-Marxist  group who favored the development of revolutionary industrial labor unions, to which his father belonged.