MS-DOS was a better choice at the time than Unix.
It had to fit on floppies, and was very simple.
“Unix is a system administrations nightmare” — dmr
Actually, MS-DOS was a runtime system, not an operating system, despite the last two letters of its name.
This is a term of art lost to antiquity.
Run time systems offered a minimum of features: a loader, a file system, a crappy, built-in shell,
I/O for keyboards, tape, screens, crude memory management, etc.
No multiuser, no network stacks, no separate processes (mostly).
DEC had several (RT11, RSTS, RSX) and the line is perhaps a little fuzzy: they were getting operating-ish.
It all had to fit on a floppy (do I remember correctly that the original floppyies, SSSD, were 90KB?), run
flight simulator and some business apps.
MSDOS lasted a decade, and served the PC world well, for all its crapiness.
Win 3.1 was an attempt at an OS, and Win 95 an actual one, with a network stack and everything.